Ten Thinking and Dreaming Exercises for Creativity and Innovation

· Read with pen and notebook in hand; jot down any idea that comes into your consciousness.
· Keep a notebook in which you can keep track of ideas, by your bed and in your car.
· Write one idea down on a piece of paper and brainstorm any thought that comes from it: how to accomplish the idea, what to do about the idea, where to use the idea, who can help you implement the idea, and any other thought that enters your mind.
· Read a non-fiction book every week. Read magazines, journals, online articles, all-the-time.
· Clip articles and place them in a folder of related ideas. Periodically, glance through the folder.
· Create “idea files” in most folders in your computer. Create an idea or to-do file in your email program. Add ideas as they come to you.
· Take time to stare out your window (if your setting deserves attention), play with a desk toy, take a quiet walk. Do any rote activity that allows thoughts to swirl through your mind.
· Encourage your staff and coworkers to do all of the above and share ideas with each other at “think” or brainstorm sessions. Schedule annual retreats or off-site meetings to plan and generate ideas.
· Develop an employee suggestion process.
· Schedule think weeks, think days, or think hours for yourself or your work group.
Thinking time and learning time are both critical to creativity and innovation. The old adage: “stop to smell the roses” is true for both your current work and your career. Take time to plant and harvest the ideas that fuel your progress and success.

Nielson's 2009 studies

When times get tough, the tough go back-to-basics
Nielsen's Consumer Insight Magazine put out a set of predictions for the retail and advertising landscape next year, and as one might expect they're not too optimistic about experiencing a quick economic turnaround. In summary,
they expect:
"a no-frills philosophy to kick into high gear in 2009, reflecting not just a consumer mindset, but one that is paramount to retailers and manufacturers alike, who are looking for growth in a downturn economy. From sustainable manufacturing techniques to innovative national brand offerings, the products and services likely to succeed in 2009 will be those that appeal to the sensible consumer looking for a rational benefit."They go on to highlight twenty trends across the consumer spending board, a few of which gave me pause.
Consider: Marketers will think "renovation" as much as "innovation"
Nielsen has seen steady growth in testing of established brand restages and re-launches over time, and we expect this trend to continue into commercialization as marketing budgets are tighter. Reinventing established brands can be managed as a lower risk innovation strategy.However, making this strategy a success requires a delicate balance of providing continuity to current buyers while offering sufficient novelty to attract new triers.Ad spending will be tight. Nielsen reported significant ad spending declines in the first half of 2008 by eight of the top 10 advertisers—down roughly 6% during the same period in 2007. As companies continue to downsize and scrutinize spending, expect these declines to continue, especially within the automotive category and with Financial Services companies. However, product categories such Direct Response Product, which increased spending 20.48%, and Credit Card Services (+18.95%), should continue to spend on advertising.
Coupon redemptions will rise.
As consumers look for more deals, expect coupon redemptions to increase. While coupon activity is actually flat versus year ago, this is positive news as it is the first time in many years that redemptions didn’t fall. As more manufacturers and retailers make it easier for consumers to gain access to coupons via email, mobile phones and in-store methods, consumers will take advantage of this cost-cutting strategy.and
Brand prestige will be driven less by premium price.
Expect to see fewer premium-priced new products introduced into the market in 2009. However, focusing on low price may under-deliver on expectations. Marketers should look to emphasize a brand’s value proposition in new and unique ways by linking the value message to the consumer benefit.These three, if true, will present some unique challenges and opportunities for in-store marketing experts. Price differentiation, typically considered a form of trade promotion, will probably be king for the time being, especially if the shift from brand-name to lower-priced private label or off-brand continues. But the opportunity to deliver customized marketing and promotions via interactive loyalty terminals or digital signage systems that can beam offers to a shopper's mobile phone could make them more valuable during the recession than previously expected.
Posted by Ajay Kumar ( Retail journalist)

The most famous Photograph of World and the Respected Gurellia

Ernesto "Che" Guevara (June 14 1928 – October 9, 1967), commonly known as Che Guevara, El Che, or simply Che, was an Argentine Marxist revolutionary, politician, author, physician, military theorist, and guerrilla leader. After death, his stylized image became a ubiquitous countercultural symbol worldwide.
As a young medical student, Guevara traveled throughout Latin America and was transformed by the endemic poverty he witnessed. His belief prompted his involvement in Guatemala's social reforms under President Jacobo Arbenz Guzmán, whose eventual CIA-assisted overthrow solidified Guevara's radical ideology.
In December 1956, he was among the revolutionaries who invaded Cuba under Castro's leadership with the intention of overthrowing U.S.-backed Cuban dictator Fulgencio Batista. Guevara left Cuba in 1965 to incite revolutions first in an unsuccessful attempt in Congo-Kinshasa and later in Bolivia, where he was captured with the help of the CIA and executed.
Che's visage was also reconstituted as a global marketing emblem and insignia within popular culture. He has been mostly venerated and occasionally reviled in a multitude of biographies, memoirs, books, essays, documentaries, songs, and films. Time magazine named him one of the 100 most influential people of the 20th century, while an Alberto Korda photograph of him entitled Guerrillero Heroico (shown), was declared "the most famous photograph in the world."

ASBM ke yaad mein

Bas Ek Bar Wapas Lautne Ka Man Karta Hai ………
Bas Ek Bar Wapas Lautne Ka Man Karta Hai ……………..
Aaj Har Wo Baat Yaad Aata Hai…….……..
Kuch Buri Batein Jo Ab Acchi Lagti Hain ……..……..
Kuch Batein Jo Kal Ki Hi Batein Lagti Hain ……..
Bas Ek Bar Wapas Lautne Ka Man Karta Hai ……………..
Abki Baar Class Attend Karne Ka Man Karta Hai ……..……..
Dopahar Ki Class Mein Aakhen Band Karne Ka Man Karta Hai…………..
phone pe baat karte huey Wo Raat Yaad Aati Hai ……..……..
Exam Ke Time Pe Wo Hasi Mazak Bahut yaad aati Hai ……..
Bas Ek Bar Wapas Lautne Ka Man Karta Hai ……………..
Tab Ki Bekar Lagne Wali Photo's ab Chehre Pe Hasi Laati Hai …….……..
aur mere doston tumhare janeke baad tumhari bahut yaad aati hai……..
Apni Galtiyon Pe Tumse Daat Khana Yaad Aata Hai. ……..……..
Par Tumhari Galtiyon par tumhe chidana bahut yaad aata Hai……..
Bas Ek Bar Wapas Lautne Ka Man Karta Hai ……………..
Aaj Tum Bahut Yaad Aate Ho…….……..
woh din bahut yaad aate hain….……..
Fir Waise Hi Subah Uthne Ka Man Karta Hai……..…….
fir tum sanga waise rahne ka man karta hai…….……..
Bas Ek Bar Wapas Lautne Ka Man Karta Hai…….. ……..
Bas Ek Bar Aur …….……..
Wapas Lautne Ka Man Karta Hai (for all my frds.....near n far!!!!!!!!)

Realy I miss thr PRIL guys.........

May many thanx for the writer from ASBM, whose name I don't know